July 22, 2017


Maintains and Updates Company and Users Profile
GHDP Login

Publishes or Subscribes Trade Items with Global Halal Data Pool

 Register Here!

We are pleased to announce that registration for GHDP is officially open!



Global Halal Data Pool (GHDP)



Global Halal Data Pool (GHDP) is a global initiative that brings together and connect accredited Halal suppliers, manufacturers, product service providers, buyers and retailers onto the global market place.


The Global Halal Data Pool is positioned to enhance and boost the Halal industry as it delivers access to multiple international markets. GHDP serves as a base for live product/service information, which serves as a source of both traceability and Halal integrity.


GHDP is to be connected to over 34 global data pools that encompasses over 142 global markets. The system will empower GHDP listed companies to make their products and services available to expand, supply and build long term business relationships and markets. 


The system is a platform that provides:


  • Live access to company information
  • Product information and details 
  • Accreditation
  • Ingredients check
  • Export readiness
  • OEM capability 
  • Supply chain traceability
  • Standard Adherence
  • and much more.


The system is also a designated marketplace for buyers and sellers to instantly transact via the provision of e-commerce, escrow and payment services.  




Serunai Commerce via its world first Global Halal Data Hub (GHDP) a centralised online hub, is set to serve millions of buyers and suppliers around the world. Through GHDP, SMEs particularly can sell their products to companies in other countries with ease.


We believe in developing products and services that liberate, connect and protect. We aspire to positively contribute to the social and business communities by keeping resolutely to our operating principles of:


  1. Building Value through Connectivity

    We develop and invest into products and services that will add value to the global community and enable economies & markets to connect seamlessly. 

  2. Liberal Minds = Innovative Minds

    We believe in our employees, their capability and their potential for innovation.  We empower and encourage them to act and think free from the proverbial box and fundamentally we explore and invest into feasible concepts and ideas that they develop

  3. Business with Integrity

    We adhere to the strictest principles of ethical business that provides the foundation for our business culture and underscores our commitment to performance with integrity. It is the basis that will uphold our core values such as our commitment to our employees, standards for doing business, and our relationship with our communities


We are committed to the highest standards of business conduct in our relationships with each of our stakeholders, including our customers and business partners. This commitment requires that we conduct our business in accordance with all applicable laws and regulations across the market that we operate in.



Our Vision



  • To promote and enhance Malaysia’s halal products and services globally and across all sectors.
  • To establish and provide the online platforms on which Halal products are identified, captured, shared, traced and traded using GS1 global standards.
  • Enhance and facilitate the participation of small and medium enterprises in the global halal market (B2B & B2C)